Is Employee Advocacy Right for Your Company? A Guide for Smaller Teams

Gracie Klingsick Updated by Gracie Klingsick

At DSMN8, we believe employee advocacy can transform how organisations share their story, build brand awareness, and engage their audience. But just like any tool, its impact depends on the size, structure, and goals of the team using it.

If your company has a lean team - say two to five people - you might find that a full-scale employee advocacy platform is more horsepower than you really need right now. Why?

  • Return on effort: Employee advocacy thrives when you have a broad base of employees sharing, posting, and engaging. A very small team can still make waves online, but the collective reach is naturally limited.
  • Cost-effectiveness: Platforms like ours are an investment. If most of your marketing budget would go toward the software, it’s worth asking whether that budget could drive better results elsewhere at your stage.

So what should smaller teams focus on?

For micro-teams or founder-led companies, executive influence strategies can often deliver a bigger impact with fewer resources than a full employee advocacy program. DSMN8’s Executive Influencer tool helps senior leaders build their presence on social media without adding to their workload - allowing trusted team members to manage and post on their behalf, track ROI, and stay compliant.

That said, if your team is just 2–5 people, even an executive influencer program can feel like a heavy lift. The real key at this size is consistency over complexity: regularly sharing authentic, thought-leadership posts from one or two leaders can be just as effective - and you can do it manually at no cost.

Resources to help you grow (no platform required)

Whether you’re starting small or gearing up for future expansion, we’ve built The Employee Advocacy Resource Hub to guide you. Inside, you’ll find:

  • Free content templates to save you hours of work.
  • Best-practice guides for social media engagement.
  • Podcasts and interviews with industry leaders.
  • Tips for building influence as a small but mighty team.

When your company grows to the point where employee advocacy makes sense, you’ll already have the foundation in place to get maximum value. Until then, we’re here to help you make the most of your voice - no matter your team size.

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