Company Voice Guide - AI Feature

Gracie Klingsick Updated by Gracie Klingsick

DSMN8's Company Voice feature helps you keep your brand's content consistent. It lets you apply a set of pre-defined AI settings to your content with just one click, ensuring everything you share has the same tone and style.

Setting Up Company Voice

Setting up Company Voice is easy for an administrator. First click on the 'Menu' button and then on 'Company Voice'. From there, you can either:

  • Use an existing AI prompt you already have. Just paste the prompt and save it.
  • Create a new prompt using our step-by-step guide.

Creating a New Prompt

Our guide walks you through the process of building a Company Voice tailored to your brand.

  • Provide writing samples: You can choose to analyze content from your LinkedIn posts, existing posts on the platform, or manually add text from your website or brand guidelines. AI will then use these samples to learn your brand's style.
  • Define personality and tone: Based on your samples, AI will suggest personality traits (such as Trustworthy or Innovative) and tones of voice (such as Confident or Professional). You can adjust these or add your own.
  • Set rules for the AI: You can specify words, phrases, or competitor names to avoid. You can also turn on inclusivity settings to ensure the language is clear and neutral.
  • Add a custom prompt: For more specific needs, you can add an open AI command prompt to fine-tune the output.

Using Company Voice

Once set up, anyone curating content can use the feature.

  • When you're writing a post, click the AI (star) icon.
  • Toggle on 'Apply Company Voice'.
  • The AI will instantly rewrite the caption to match your brand's voice.

You can still make additional changes or generate different versions of the post. You can also save and reuse any extra prompts you create, making it simple to keep your messaging on point every time.

Further Prompting

After applying Company Voice, additional prompting is possible. For example:

  • Add calls to action (e.g., questions).
  • Adjust length or structure.
  • Refine personality or tone.
  • Localise for specific audiences or languages.

Generating Alternate Versions

After applying Company Voice, curators can generate additional versions of the content. Each version will carry over the applied Company Voice settings and can be further edited independently.

Saving and Loading Prompts

Any additional prompts used during refinement can be saved and reused, ensuring consistency and efficiency.

Prompting Only

In some cases, Company Voice may not be appropriate. Prompting remains available independently, giving curators flexibility. For example:

  • Managing content for a distinct brand within the organisation.
  • Tailoring content for senior leadership or executive audiences.

Standalone prompts can be created, saved, and reused independently of Company Voice. To only prompt, ensure that you haven't toggled on 'apply company voice' and add only add the prompt.

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