Which types of content should I add to the platform?

Emma Powney Updated by Emma Powney

Different types of content have different goals, as well as varying levels of effectiveness. This can range from how engaging the content might be when shared by an employee, to how likely employees are to share content with their peers and networks.

At DSMN8, we believe content can be divided into three main categories; company-centred content, educational and third-party content, and employee-centred content.

Company-centred content, put simply, is an article, blog post, or even site page that has an ultimate benefit for the company if shared and engaged with. These typically come in the form of press announcements, such as acquisitions or C-suite announcements, but can also revolve around new products and services too. This content has direct value for the company and is focally centred on what the company is currently doing.

Educational and third-party content is, in many ways, the most valuable material in your advocacy arsenal but usually has the smallest availability.

With the likes of company-centred announcements and employee-centred content, these generally come from an internal source and directly benefit the company. Third-party & educational content has a different purpose, to gain trust with readers and establish the sharer as an industry expert and thought leader.

Employee-centred content is the third pillar of an advocacy program. The main goals of an advocacy program are to increase the awareness of the company name and brand, generate website traffic and leads, and amplify the reach of marketing content.

But beyond that, Employee Advocacy programs are a great way to bring your company together and develop a more profound sense of company culture. Employee-centred content can do just this. Anything from employee projects, team away days, to employee education content is focused on helping employees develop their personal brands on social.

Click here, to learn more.

How did we do?

What is the difference between Teams and Groups?

Where is my DSMN8 registration code?

Contact